Plain Form is an independent typographic practice, established by Lucas Descroix in 2022.

We focus on expressive letterforms, meant to be seen as much as to be read. We perceive type as a fascinating raw material for culture and strive to constantly question its established standards, drawing lines between the discipline’s rich history and its ever-expanding potential for novelties.

We also publish tangible things, including Plain Text, a printed publication for exploratory type design.

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